Simvirtua is a Virtual Reality production studio and consultancy. It builds immersive VR & AR software and experiences with applications in marketing, hospitality, engineering, architecture, construction, health & safety and more. James (B.E. Computer Engineering, University of Limerick) has 14 years experience in the IT industry working for the multinationals, Apple, Motorola and Analog Devices, in roles from Software Test to Network System Administration. He set up his first business in 2002, an online sports forum which traded internationally. He also acted as technical adviser to Gaelscoil O’Doghair in, Co. Limerick where he worked alongside visionary Principal Daithi O’Murchu. He is a Social Entrepreneurs Ireland Awardee.