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Sales and Distribution Clinic

Tutors: Beatrice Neumann Julia Short Oli Harbottle

Date: Monday, November 1st, 2021

Duration: 1st, 8th & 15th November 2021 (3 modules of 2 hours each, 5.30pm-7.30pm; and a total of 2 x 30 minute one-on-one clinics during the week following the online modules)

Venue: Online

Cost: €75

Course Profile:

The Sales & Distribution Clinic is a 3-week programme and one-on-one mentoring initiative that will prime producers for being best prepared for the future of the industry.

This programme will allow producers to gain a greater understanding of the impact corona had and has on sales and distribution and the marketplace as a whole. What has and is shifting, what patterns have developed during the global lockdown, which may or may not be reversed, e.g. change in audience behaviour, breaking of release windows, etc.

On completing this course and the mentoring component each participant will be able to prepare a strategy for distribution of their project.

Please Note: A completed Project Specification sheet for your feature length project (drama or documentary) is to be submitted in advance as part of your application; Participants will be expected to complete homework/assignments during the course


3 x 2 hour modules (5.30pm-7.30pm) over 3 weeks and a total of 2 x 30 minute one-on-one clinics during the week (TBA) following the on-line modules.

Week 1: Monday 1st November

Pre-Work 1

    • Pre-course reading
    • Define course expectations
    • Identify main challenges for you and for project through the Project Specification sheet (SWOT)

Module 1: 5.30pm-7.30pm

    • Introduction & agenda; brief introduction round for participants/Icebreaker
    • Sales/Festivals/Markets: Update on how sales, distribution, festivals and marketplaces have changed during the pandemic.
    • Breakout Session: Discuss Market Ambitions and how to achieve them

Post Work

    • 1st One-on-One Clinic: Plan A: Sales and Distribution Plan

Week 2: Monday 8th November

Pre-Work 2

    • Refine Market Ambitions Template
    • Reading and viewing of pre-session resources

Module 2: 5.30pm-7.30pm

    • Agenda/recap quiz
    • Alternative methods of Distribution / Audiences and Audience Behaviour: Poll: what methods have you identified, which have you used. All film and media audience have been forced to consume online, online literacy has increased, what does this mean for your project and the marketplace? A look at the digital distribution landscape and who benefitted and lost out in the process.
    • Breakout Session: workshop opportunities of different distribution methods in groups.

Post Work

    • 2nd One-on-One Clinic: Plan B: Integrate Alternative Distribution methods into your Sales and Distribution Plan: The New Landscape

Week 3: Monday 15th November

Pre-Work 3

    • 1-pager for project, prepare 3min project intro

Module 3: 5.30pm-7.30pm

    • Agenda/recap
    • Market Pitch: How to present your project to the Market; Best practice on how to present yourself and your projects; Understanding and preparing your pitch, making the most of materials and creating a two-way communication
    • Project Introduction to Panel: every participant briefly (3min) introduces their project to the course tutors and receives feedback.
    • Open forum next steps for you and project/wrap up

Post Programme

    • Resources & Templates for further study

Participant Profile:

This course is aimed at: those who have already produced at least one professional film – drama or factual feature or industry standard short; and have a feature length film (narrative or documentary) in late stage development or in post-production, and will be ready to take to market in 2022. Basic to intermediate knowledge of how sales & distribution works is required, e.g. previous market visits.

Application Procedure:

Please apply online by 5pm on Wednesday 20th October 2021.

Please note: You should attach to your application a single Word doc or PDF file containing the following:

  • Your up to date CV;

This file (your CV with completed Project Specification Sheet pasted to the end of it) can be uploaded via the My Details page on your account. For further information on how to do this, please see question 7 of our FAQs.

For further information about the course, please email

For technical queries and assistance with uploading files, please email

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