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Market Ready Day

Tutors: Julia Short Beatrice Neumann Ailish McElmeel John Keville

Date: Saturday, December 7th, 2019

Duration: 1 day, 9.30am to 6.00pm

Venue: Dublin TBC

Cost: €100

Course Profile:

Market Ready is an intensive day’s programme that will prime producers for being best prepared and therefore achieve maximum results from attending a market. Film markets are the ideal place to extend your network, present your slate and seek partners, whether they be sales companies, distributors, financiers or co-production partners. This programme will allow producers to gain insight into having a greater understanding of how to get maximum benefit from attending a market and thereby be better able to plan and target their market visit.

John Keville and Ailish McElmeel will join the afternoon session to share their experience and advice.


Area’s covered will include:

  • Which Market/Festival and Why? Each market and festival has its own ‘personality’. This session will discuss matching titles/slates to the appropriate market at the appropriate stage.
  • Prepping for a Market:
    • Best practice on how to present yourself and your projects. Understanding and preparing your pitch, making the most of materials and creating a two-way communication
    • Who and How to Meet: Tips on how to target and secure meetings with the most appropriate decision maker.
    • Best practices around networking and growing your contacts.
  • Presenting yourself and your slate: a workshop: The participants will be divided into 4 groups and will present themselves and their project / slate to the rest of the group. Participants will then receive feedback.
  • Defining Market Ambitions: This session is aimed at each participant having the start of an action plan for their next market and knowing next steps.

Participant Profile:

Experience Level INTERMEDIATE:  This course is aimed at producers who have already produced at least one professional film (feature, drama or factual); and have a 2nd feature (Drama or factual) in active/late stage Development. Please note that places on this course are very limited.

Application Procedure:

Please apply online with a current CV by 12pm on Monday 18 November 2019.

For further information, please email

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